We spoke to Immaculate Vegan founder, Annick Ireland to get her take on vegan fashion and how the current Covid-19 situation could impact the future of fashion and retail. Immaculate Vegan launched their luxury e-commerce platform just last year. Their mission is to help drive the shift to an ethical and sustainable lifestyle that optimises happiness and wellness. For the many, not the few; and for the future of our planet. What inspired you to launch Immaculate Vegan? I became vegetarian after adopting a greyhound from the Retired Greyhound Trust, and making the link between the...
Next Friday is the shopping event of the year, otherwise known as Black Friday. Whilst most companies take the opportunity to increase sales and get rid of as much unwanted stock as possible, for sustainable brands who encourage conscious consumption, it’s not so simple.
Over the last fifteen years, clothing production has nearly doubled. According to WRAP ‘the value of unused clothing in wardrobes has been estimated at around £30 billion. It is also estimated that £140 million worth of clothing goes into landfill each year.’ Put another way, every three out of five garments purchased will end up in landfill within a year. This is shocking, if you take a moment to think about how clothes are made (nearly all by hand), and what they are made from. It’s putting a huge strain on our natural resources. It wasn’t so long ago that we had...